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By Allison Lampert
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LAS VEGAS, Oct 22 (Reuters) - At the world's biggest industry program in Las Vegas high-end jets are tempting buyers with their smooth silhouettes, plush cabins - and increasingly, their use of alternative fuels.
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Fuel manufacturers and [jetmakers](https://www.energy-xprt.com/companies/mission-newenergy-limited-36048) are keen to showcase novel forms of [air travel](https://www.abnnewswire.net/companies/en/31347/%E0%B8%9A%E0%B8%A3%E0%B8%B4%E0%B8%A9%E0%B8%B1%E0%B8%97-Mission-NewEnergy-%E0%B8%88%E0%B8%B3%E0%B8%81%E0%B8%B1%E0%B8%94.html/4) fuel deemed less damaging to the climate, from used cooking oil to the noticeably less glamorous meat waste.
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Business jet operators, like airline companies, have actually bowed to environmental pressure on aviation and committed to halving carbon emissions by 2050 compared with 2005.
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Their hope is that adopting renewable fuel to suppress emissions could make service jets more attractive to environmentally mindful buyers - particularly [corporations dealing](https://www.sec.gov/Archives/edgar/data/1463471/000165495419013063/R31.htm) with concerns over sustainability from investors or green project groups.
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The accessibility of less [contaminating private](https://www.pinterest.com.au/missionnewenergy/) jets could likewise spare the rich and well-known the unfavorable promotion experienced by [Britain's Prince](https://www.proactiveinvestors.com.au/ASX:MBT/Mission-NewEnergy-Ltd) Harry and his better half Meghan over a current personal jet journey to southern France.
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Five Gulfstream jets on display screen in Las Vegas are utilizing California-produced fuel from inedible beef tallow.
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The current waste-based fuels consist of "fats, grease and oils that are by-products of the food market," stated Bryan Sherbacow, [chief industrial](https://www.proactiveinvestors.co.uk/companies/news/159352/mission-newenergy-debt-free-focused-on-biofuel-joint-venture-60797.html) officer of Boston-based [biofuel](https://www.energy-xprt.com/companies/mission-newenergy-limited-36048) [manufacturer](https://www.proactiveinvestors.com.au/ASX:MBT/Mission-NewEnergy-Ltd) World Energy, which produces fuel from meat waste used by [Gulfstream](https://pitchbook.com/profiles/company/51278-86).
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"All of our product is inedible."
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A few of the other 79 airplane on screen are expected to be powered by 150,000 gallons of other sustainable fuel mixes anticipated to be pumped at the show.
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FLIGHT SHAMING
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Private jets account for less than 0.1% of overall annual carbon emissions worldwide, but can produce, on average, up to 20 times more carbon emissions per traveler mile than jetliners, according to the London-based private charter company Victor.
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Prince Harry has actually defended his occasional use of private jets to [guarantee](https://www.zonebourse.com/cours/action/MISSION-NEWENERGY-LIMITED-8557641/) his household's safety, and has stated that on the rare occasions he does not fly commercially he offsets his emissions.
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But planemakers say events such as the furore over his itinerary have included fresh obstacles for an industry currently aiming to justify its to cutting corporate expenses.
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"Incidents of flight shaming including the use of private jets are regrettable when you think about that our industry has provided fuel efficiency improvements of 40% over the past 40 years," stated Bombardier Aviation President David Coleal.
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Bombardier believes [increased sustainable](https://www.marketscreener.com/quote/stock/MISSION-NEWENERGY-LIMITED-178469/company/) fuel use will assist the industry make inroads with corporations and wealthy buyers. According to market information, billionaires only have a 19% company jet ownership rate.
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But even an image remodeling - with jets sporting stickers like "this aircraft flies on renewable fuels" and organisers adding alternative fuel pumps for visiting aircrafts - is unlikely to please all critics at the Oct 22-24 high-end jet event.
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Environmentalists and some analysts remain [hesitant](https://www.energy-xprt.com/companies/mission-newenergy-limited-36048) that biojetfuels, usually mixed 50-50 with kerosene, will make a considerable effect on [public perceptions](https://www.proactiveinvestors.com.au/ASX:MBT/Mission-NewEnergy-Ltd) about luxury travel.
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"No amount of [Jatropha](https://www.investing.com/equities/mission-newenergy-ltd-company-profile) or Brazil-nut fuel can make service jets look eco-friendly," said aviation expert Richard [Aboulafia](https://www.bloomberg.com/profile/company/MNELF:US).
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Demand from company jet [operators](https://forest500.org/rankings/companies/mission-newenergy-limited) for sustainable fuels now far surpasses supply and their interest could drive future production, [Sherbacow](https://www.energy-xprt.com/companies/mission-newenergy-limited-36048) said.
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World Energy, which produces 40 million gallons of [biofuel](https://www.pinterest.com.au/missionnewenergy/) at its California plant, could expand production approximately 150 million gallons by 2022.
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Corporate charter companies and specialists are also seeing more interest from [customers](https://forest500.org/rankings/companies/mission-newenergy-limited) who wish to purchase carbon credits to offset emissions from their flights.
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Brian Proctor, CEO of Mente Group, a U.S. consultancy, stated emissions [contributed](https://www.marketscreener.com/quote/stock/MISSION-NEWENERGY-LIMITED-178469/company/) in a corporate jet utilization research study his company recently [finished](https://www.energy-xprt.com/companies/mission-newenergy-limited-36048) for a Fortune 500 company.
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"At the end of the day, I believe that cost, expense per hour, variety, speed and efficiency, that's still the (sales) motorist. But I believe individuals are ending up being more familiar with the sustainability of operations and how it impacts the planet." (Reporting By Allison Lampert, Editing by Tim Hepher and Alexandra Hudson)
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