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By [Allison](https://www.investing.com/equities/mission-newenergy-ltd-company-profile) Lampert
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LAS VEGAS, Oct 22 (Reuters) - At the [world's biggest](https://www.proactiveinvestors.com.au/ASX:MBT/Mission-NewEnergy-Ltd) market program in Las Vegas luxury jets are enticing buyers with their streamlined silhouettes, [plush cabins](https://www.businessnews.com.au/Company/Mission-NewEnergy) - and increasingly, their usage of alternative fuels.
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Fuel producers and jetmakers are eager to [display unique](https://www.abnnewswire.net/companies/en/31347/%E0%B8%9A%E0%B8%A3%E0%B8%B4%E0%B8%A9%E0%B8%B1%E0%B8%97-Mission-NewEnergy-%E0%B8%88%E0%B8%B3%E0%B8%81%E0%B8%B1%E0%B8%94.html/4) types of [air travel](https://www.businessnews.com.au/Company/Mission-NewEnergy) fuel deemed less harmful to the climate, from used [cooking oil](https://stocktwits.com/symbol/MNEL) to the definitely less glamorous meat waste.
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Business jet operators, like airline companies, have actually acquiesced ecological pressure on [aviation](https://www.zoominfo.com/c/mission-newenergy/346542889) and dedicated to halving carbon emissions by 2050 [compared](https://www.proactiveinvestors.co.uk/companies/news/159346/mission-newenergy-delivers-maiden-biodiesel-production-to-global-oil-major-24476.html) with 2005.
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Their hope is that embracing eco-friendly fuel to suppress emissions could make business jets more appealing to ecologically conscious [purchasers -](https://www.zonebourse.com/cours/action/MISSION-NEWENERGY-LIMITED-8557641/) particularly corporations dealing with concerns over sustainability from shareholders or green campaign groups.
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The accessibility of less contaminating private jets could also spare the abundant and famous the unfavorable promotion by Britain's Prince Harry and his spouse Meghan over a recent [personal jet](https://www.proactiveinvestors.co.uk/companies/news/159346/mission-newenergy-delivers-maiden-biodiesel-production-to-global-oil-major-24476.html) trip to southern France.
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Five [Gulfstream](https://www.bloomberg.com/profile/company/MNELF:US) jets on screen in Las Vegas are utilizing California-produced fuel from inedible beef tallow.
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The current waste-based fuels include "fats, grease and oils that are byproducts of the food industry," said Bryan Sherbacow, chief business officer of Boston-based [biofuel](https://www.zoominfo.com/c/mission-newenergy/346542889) manufacturer World Energy, which produces fuel from meat waste utilized by Gulfstream.
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"All of our item is inedible."
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Some of the other 79 aircraft on screen are anticipated to be powered by 150,000 gallons of other [renewable fuel](https://www.businessnews.com.au/Company/Mission-NewEnergy) mixes expected to be pumped at the program.
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FLIGHT SHAMING
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Private jets represent less than 0.1% of total annual carbon emissions internationally, but can discharge, usually, up to 20 times more carbon emissions per traveler mile than jetliners, according to the London-based personal charter firm Victor.
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Prince Harry has [safeguarded](https://www.proactiveinvestors.com.au/ASX:MBT/Mission-NewEnergy-Ltd) his occasional use of private jets to ensure his family's security, and has actually stated that on the unusual celebrations he does not fly commercially he offsets his emissions.
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But planemakers state events such as the furore over his itinerary have included fresh challenges for a market already making every effort to justify its contribution to cutting corporate costs.
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"Incidents of flight shaming including making use of personal jets are regrettable when you think about that our market has delivered fuel performance enhancements of 40% over the previous 40 years," stated Bombardier Aviation President David Coleal.
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Bombardier thinks increased sustainable fuel usage will assist the market make inroads with corporations and rich buyers. According to industry data, billionaires just have a 19% organization jet ownership rate.
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But even an image remodeling - with jets sporting sticker labels like "this airplane flies on sustainable fuels" and organisers including alternative fuel pumps for going to planes - is unlikely to please all critics at the Oct 22-24 [luxury jet](https://www.bloomberg.com/profile/company/MNELF:US) occasion.
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Environmentalists and some experts remain skeptical that biojetfuels, generally mixed 50-50 with kerosene, will make a [considerable](https://stocktwits.com/symbol/MNEL) effect on public understandings about luxury travel.
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"No amount of [jatropha curcas](https://www.zonebourse.com/cours/action/MISSION-NEWENERGY-LIMITED-8557641/) or Brazil-nut fuel can make organization jets look eco-friendly," [stated aviation](https://www.businessnews.com.au/Company/Mission-NewEnergy) analyst Richard Aboulafia.
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Demand from service jet operators for renewable fuels now far exceeds supply and their interest could drive future production, Sherbacow said.
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World Energy, which produces 40 million [gallons](https://www.marketscreener.com/quote/stock/MISSION-NEWENERGY-LIMITED-178469/company/) of [biofuel](https://stocktwits.com/symbol/MNEL) at its California plant, might broaden production up to 150 million gallons by 2022.
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Corporate charter business and specialists are also seeing more interest from consumers who wish to buy carbon credits to [offset emissions](https://www.energy-xprt.com/companies/mission-newenergy-limited-36048) from their flights.
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Brian Proctor, CEO of Mente Group, a U.S. consultancy, said emissions contributed in a corporate jet usage study his company just recently completed for a Fortune 500 business.
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"At the end of the day, I believe that rate, cost per hour, range, speed and performance, that's still the (sales) motorist. But I think individuals are ending up being more familiar with the sustainability of operations and how it impacts the world." (Reporting By Allison Lampert, Editing by Tim Hepher and Alexandra Hudson)
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