sky-bet-extends-english-football-league-sponsorship-deal

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Sky Bet extends English Football League sponsorship deal

17 November 2017
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Sky Bet has actually extended its multi-million pound sponsorship deal with the English Football League till the yohaig code summer of 2024.

The gaming operation is the heading sponsor for the Championship, League One and League Two football departments.

It gets its logo on shirts, and rights for "Bet and Watch" for some matches.

Sky Bet says it will try to discourage problem betting through messaging on t-shirts, and that clubs will benefit through more money.

The deal, which is worth 10s of countless pounds, has actually remained in place since 2013.

Sky Bet stated it would be paying 20% more than it has done so far to extend the contract from 2019 to 2024.
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this promotion code will make the 11-year deal among the longest in professional sport, the company said.

The Leeds-based operation, which includes websites such as Sky Vegas and Sky Bingo, is owned by private equity group CVC Capital Partners, external. Broadcaster Sky holds a 20% stake in the firm.
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the yohaig code wagering industry has actually been under increasing examination from the government, and from the regulator, the Gambling Commission.
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Earlier this promotion code year the Football Association, English football's governing body, announced it would end sponsorship offers with betting firms.

However, competitors organisers, and the clubs themselves, are free to take sponsorship from betting companies.

The cash from the Sky Bet deal will be divided amongst the 72 clubs in the English Football League, which covers the three below the Premier League.
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The primary executive of Sky Bet, Richard Flint informed the BBC's Get up to Money podcast that the English Football League utilized the profits produced to assist them run their everyday operations.

He said: "Without sponsorship from the wagering industry there aren't a multitude of sponsors happy to get included in football."

However, there are fears that increasing varieties of young fans are being exposed to betting adverts.

Among the findings of the BBC's annual Price of Football survey was that more young football fans bank on games than play the sport.

About 95% of TV advertisement breaks in live football matches feature at least one gambling advert, the BBC found in October.

In some matches, 40% of the adverts were for gaming.
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Mr Flint told the yohaig code BBC that Sky Bet and the English Football League were actively promoting awareness about issue gaming as part of the "When the fun stops. Stop" project.

"From the play offs and consisting of next season every t-shirt will have a responsible gaming message on the shirt sleeve and we're tying that into an accountable gambling campaign starting today, that includes a television advert and boundary boards at EFL video games," he said

The "When the fun stops. Stop" project is orchestrated by the Senet Group, which was developed in 2014 by some of Britain's leading bookies in action to public issues about betting and betting dependency.

The head of the GambleAware charity, Marc Etches, stated that while it welcomed a dedication to do more to promote safer betting, "the messaging needs to be far more specific about the danger included than what the gaming industry currently proposes".
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